CPN/Claritas Discretionary Spending Charts
 
Investment Capacity: Sales by Region
Not surprisingly, higher-income markets have maintained stronger retail performance than most other U.S. locales. But those markets include some that may be less familiar. The following charts provide insight into the best retail—and consequently, retail real estate—strategy to follow in selected markets in each U.S. region, with markets ranked within each quadrant by total sales for all retail and restaurants and total sales per capita.
 
 
Investment Capacity: Sales by Region charts - 1 2 3 4 5 6 Next Chart
 
Additional Research
While discretionary retail categories are expected to suffer as consumers focus more on necessity spending, more necessary retail categories are also feeling the effects of the economic downturn. But some retailers are still expanding. A special report in the May 1 issue of CPN examined performance and opportunities in the necessity retail sector, with an accompanying analysis of data by demographic and marketing research provider Claritas, a sister Nielsen Co. business that provides retail real estate owners with guidance on whether to expand, maintain, limit or pull back on investment in U.S. markets. Click here to access this information.
 
Methodology:
To determine market classifications, Claritas, a service of The Nielsen Co., used three pieces of information to calculate two values. The first value, an average per-capita measure, equals the total market sales divided by market population. The second value, an average per-store measure, equals the total market sales divided by the market's relevant retail outlets. These measures were then compared to similar nationwide measures. When the results were placed on a matrix, each market fell into one of four possible categories: Maintain, Expand, Exit and Consolidate. Scoring is for each market as a whole. Variances could occur within each market.
 
CPN has partnered with sister business Claritas to provide the commercial real estate industry with data and analysis useful in shaping effective retail real estate strategies.
Claritas, a Nielsen Company, is a marketing information resources company dedicated to helping companies engaged in consumer and business-to-business marketing. We are dedicated to maximizing our clients' profitability with targeted and measurable marketing programs and enterprise-wide technology solutions.
For more information on Claritas, click here.
 
Feedback:
We at CPN would appreciate your feedback on how you are able to use the provided data and on other data you need that we could provide. Please email editor-in-chief Suzann D. Silverman at suzann.silverman@nielsen.com with your thoughts and experiences.
 
>> Back to CLARITAS Industry Research

 

Fults to Start New Firm in Dallas
September 05, 2008
By: Tonie Auer, Southwest Correspondent --Despite a flat Dallas real estate market, Tracy Fults took a leap of faith in the creation of his new real estate firm of Fults Commercial, following in the footsteps of his late father and...

184-Acre Bioscience Park Breaks Ground on Former Army Site
September 05, 2008
By: Tonie Auer, Southwest Correspondent --Construction began Wednesday as part of the transformation of the former Fitzsimons Army Medical Center in Aurora, Colo., for the 184-acre business park called Colorado Science + Technology Park at Fitzsimons. The project is being...

Chartwell to Buy Out Seniors Housing JV
September 05, 2008
By: Scott Baltic, Contributing Editor --Residences Melior, an affiliate of Groupe Melior, of Montreal, has exercised its right under a joint venture agreement with Chartwell Seniors Housing REIT to sell to Chartwell the remaining 50 percent interest owned by Melior...

Gaylord to Develop Convention/Resort Facility in Mesa
September 05, 2008
By: Dees Stribling, Contributing Editor --Gaylord Entertainment has inked a deal to buy a parcel of land at the Mesa Proving Grounds in Mesa, Ariz., for the development of a resort and convention center. The development will occupy about 100...

REal Talk with Adam Perrotta-Wednesday
September 03, 2008
By Adam Perrotta, News Writer --While Manhattan's Downtown and Midtown South office submarkets have recently been billed as havens for smaller tenants looking to avoid the sky high rents of Class A Midtown space, such firms may still be able...

Expectation Alignment Key to 'Promise Management'
September 05, 2008
by Mike Myatt, Chief Strategy Officer, N2growth --The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master. In fact, understanding how to come out on the...

It's All In The Message
August 29, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --Top CEOs understand the power, influence, and leverage created by great messaging. Do you ever find yourself sitting back and marveling at those chief executives who always seem to have the right thing...

Do You Have A Bad Attitude?
August 22, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --Show me a CEO with a bad attitude and I'll show you a poor leader. While this sounds simple enough at face value, I have consistently found that one of the most often...

Is Family Business a Good Idea?
August 15, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --Oh what a conundrum! Family business: Should I, or shouldn't I? In my opinion there really isn't a right or wrong answer to this question. It is simply a matter of personal preference....

What to Do When Marketing Goes Wild
August 08, 2008
By Mike Myatt, Chief Strategy Officer N2growth --Have your company's marketing initiatives wandered astray? Is the proverbial tail starting to wag the dog with respect to your current marketing campaigns? How do you know when marketing is out of control?...