CPN/Claritas Discretionary Spending Charts
 
Consumer Spending: Potential by Region
While consumers are more focused on necessity than discretionary spending today, certain home-related sectors are also taking a beating, such as home-building material and furniture sales. The following charts presented by CPN and Claritas, a service of The Nielsen Co., rank the best and worst geographic prospects in each region, based on consumer spending.
 
 
Consumer Spending: Potential by Region charts - 1 2 3 4 5 6 Next Chart
 
Additional Research
While discretionary retail categories are expected to suffer as consumers focus more on necessity spending, more necessary retail categories are also feeling the effects of the economic downturn. But some retailers are still expanding. A special report in the May 1 issue of CPN examined performance and opportunities in the necessity retail sector, with an accompanying analysis of data by demographic and marketing research provider Claritas, a sister Nielsen Co. business that provides retail real estate owners with guidance on whether to expand, maintain, limit or pull back on investment in U.S. markets. Click here to access this information.
 
Methodology:
Claritas, a service of The Nielsen Co., based its consumer-buying-power data on the U.S. government's consumer expenditure survey, which measures potential spending for various products and services, and on 2007 population and demographic data for consumers living in each market. Consumers could make their purchases outside the markets where they live.
 
CPN has partnered with sister business Claritas to provide the commercial real estate industry with data and analysis useful in shaping effective retail real estate strategies.
Claritas, a Nielsen Company, is a marketing information resources company dedicated to helping companies engaged in consumer and business-to-business marketing. We are dedicated to maximizing our clients' profitability with targeted and measurable marketing programs and enterprise-wide technology solutions.
For more information on Claritas, click here.
 
Feedback:
We at CPN would appreciate your feedback on how you are able to use the provided data and on other data you need that we could provide. Please email editor-in-chief Suzann D. Silverman at suzann.silverman@nielsen.com with your thoughts and experiences.
 
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