Engaging Your Employees Essential
May 09, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --Long gone are the days where the executive leadership of a company can remain sequestered in their offices with an internal focus on hard metrics. It is the soft metrics of customer centricity...

The Name Game: Part 3
May 02, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --This is the third and final piece in this series on naming. The first column dealt with how to select a naming firm, the second one addressed the components that go into creating...

The Name Game, Part 2
April 25, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --This week's column is part two in a three part series on naming. Last week's column contained advice on how to select a naming firm and today I'll address the elements that go...

The Name Game: Part 1
April 18, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --The disciplines of branding and corporate identity have long been personal passions of mine, and nothing within this genre holds greater fascination for me than the practice of corporate naming. This column is...

Knowledge Is Power
April 11, 2008
By Mike Myatt, Chief Strategy Officer, N2growth --The ability of an executive to sort out who, what, why, when, where, and how while contemplating how decisions are made will largely determine the qualitative outcome of said eventual decisions. Even though...